Pharma

Why CRM is essential for the Pharmaceutical Industry?

CRM is a boon for industries which are largely dependent on the sales and marketing cycle. And the pharmaceutical industry is one such area, with sales and marketing at the core of its foundation. With considerable investment and competition in the pharma industry, on needs a unique approach to get the leading edge. Depending on medical representatives for networking is passé. To keep a pharmaceutical business ahead of competition, it is prescribed a responsive CRM system. Today, CRM helps do away with most of the paper work on marketing, and gives marketers ample time to invest for connecting and selling to their customers. 1 in 4 physician works in a practice thatrefuses to see Pharma representatives. Of doctors who do see representatives, about 40% will meet with them only with scheduled appointments.

CRM plays

 A different role for different departments, such as

CRM for Sales Manager

Sales managers can predict figures with confidence with the help of a CRM platform, which gives them the real-time visibility into their team’s activities.

CRM for Sales representatives

Sales representatives can keep more time for their customers instead of paper work with the help of CRM, which eases the process of managing customer information.

CRM for Marketers

Marketers can track their leads and sources, and transfer them to the concerned sales pros in realtime. They can also access analytics to track what is working and what isn’t with the help of CRM.

CRM for customer service

Sales representatives can keep more time for their customers instead of paper work with the help of CRM, which eases the process of managing customer information.

Why Salesforce CRM is prescribed for the Pharmaceutical Industry?

CRMs are not restricted to single teams, and can be used to keep the entire organization in the loop. Hence, CRMs have to be easy to use for sales, marketing, and service professionals in any industry. Salesforce CRM is highly customizable for all the business. It is also a proven, trusted infrastructure which is relied upon by a number of customers. Every lead can become an opportunity causing the entire team to come together to close every lead. Salesforce CRM helps in capturing all the conversation and it is easy to progress. This plays a major role in using CRM as an ROI generator.

Salesforce CRM is prescribed for the Pharmaceutical Industry?

CRMs are not restricted to single teams, and can be used to keep the entire organization in the loop. Hence, CRMs have to be easy to use for sales, marketing, and service professionals in any industry. Salesforce CRM is highly customizable for all the business. It is also a proven, trusted infrastructure which is relied upon by a number of customers. Every lead can become an opportunity causing the entire team to come together to close every lead. Salesforce CRM helps in capturing all the conversation and it is easy to progress. This plays a  major role in using CRM as an ROI generator.

  • It offers a proven infrastructure and reliability
  • Its up time exceeds 99.9%
  • It is high on performance
  • Data can be accessed in less than 300 ms
  • Provides accessibility for Microsoft Outlook users
  • Integration with the Microsoft technology stacks assets – Microsoft SharePoint for collaboration and content management, Microsoft Lync for Presence and Instant Messaging and Microsoft Visual Studio for extended customization
  • Power View is an extension of Microsoft SharePoint Server 2010 and contains good reporting capabilities, i.e. data visualization and presentation
  • High on security – industry certifications such as ISO27001 and SAS 70 Type II
  • Continues to push innovation by increasing the capabilities available for social media technology, Chatter and mobile offerings such as the iPad
  • Offers improved application agility, due to the ease of the Force.com platform, which is usable by technically experienced business analysts

Main reasons

Why customers choose Salesforce CRM is its strong brand profile and the innovative approach. It has a proven track.

We can assume Major reasons for Pharmaceutical companies to choose Salesforce CRM

  • Tackling loss of product demarcation
  • Customizing communication channels
  • Targeting new types of customers
  • Enhanced access to physicians
  • Overcoming regulatory constraints
  • Cost cutting based on customer significance
  • Niche marketing made easy
  • Being prepared without prediction
  • Marketing strategies that work
  • Retain a collaborated team

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